We recently hosted a reception and panel discussion for senior IT executives at the Soho Hotel as part of London Technology Week. Our keynote speaker was William Fellows, Research Vice President of 451 Research. William talked about the key business and technology issues that were likely to play a large part in the future of organizations as they continue to migrate to the cloud. In particular, he shared with us his views around best practices for service provider evaluation. He said that IaaS was not enough, providers also need to host and manage their cloud services better, and customers should avoid vendor lock in. He also talked about the importance of enterprise engagement along with the provision of secure services at reasonable price points to avoid runaway costs.