This is Laura’s fourth time (second with iland) to be included in this list of tech channel professionals who are recognized for their achievements in developing and advancing programs and services that enable their channel partners to succeed around the world.
With more than 16 years working with channel programs, Laura was recognized for her enthusiasm and communications expertise that she applies to marketing and channel evangelism. Over the past year, she has greatly expanded iland’s marketing strategy to promote the company’s global channel program, working with partners to assess their needs and provide the tools and support they need, including individual marketing plans for top-tier partners or creating self-service marketing and training tools.
Based on her work and others, iland is increasing its channel sales by leaps and bounds, working with hundreds of active partners around the world, while the channel team adds more solution providers daily. Let’s all congratulate Laura and wish her luck for a three-peat performance next year.
Laura Shafer, Director of Channel Marketing