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VMworld 2019: We came, we saw, we LeveledUP

BySeptember 4, 2019

The night before! All is quiet before the Solutions Exchange opens at VMworld 2019

Last week, VMworld 2019 greeted us with open arms at a newly renovated Moscone Center in downtown San Fran. After a four-year hiatus from the convention center (temporarily held at the Mandalay Bay in Vegas), the return to California was well worth the wait. The keynotes were inspiring, the breakouts were relevant and informative, and the booths – well, aren’t they always the best part?  

The iland team in action

And while the 2019 US show is now officially behind us, it doesn’t mean the experience is over. Far from it. In fact, if you view the US show as a peek into what’s to come in 2020 and beyond, you will see why many view VMworld as the start of a new year of planning. As a VMware Cloud Verified services provider, iland knows a thing or two about planning. We know our customers are always looking forward, both in terms of application innovation in the cloud, and protecting their business for the future. So, it should not come as a surprise to our many booth visitors that iland came to VMworld to #LevelUP. What do we mean by this? As you might expect, it goes way beyond our awesome booth theme:  

#LevelUP @iland

SVP, Business Development Dante Orsini with VMBlog

For us, #LevelUP means much more than offering new solutions to our customers, it means improving our partnerships with them. How can we help their businesses thrive? How can we help protect their applications from downtime and data loss? Earning the role as “trusted advisor” is always our goal. This year, we focused our presentations as much on customer education as new offer awareness. First, we made sure our message was available to the masses. iland SVP, Business Development Dante Orsini sat down with the VMBlog team right out of the gate to talk about how the IT landscape has changed and how iland has been able to respond – helping customers with their business goals in the cloud. See the video here.  

Senior Cloud Technologist, Brian Knudson

During the Solution Exchange hours, we presented every 30 minutes. A small sample of our presentations included Senior Cloud Technologist, Brian Knudson presenting “Moving to the Cloud: A Journey Worth a Plan and a Guide”. As attendees heard, moving VMware workloads to the cloud is both great for business efficiency, and at the same time, fraught with challenges. Brian helped customers understand that vendors who offer cloud services for VMware need to 1) be transparent about the challenges 2) be prepared to address the challenges including unique, customer-specific challenges.    
Next, we had Senior Product Manager, Corey Grone discussing “Better Cybersecurity through Cloud Backup”. Corey’s session could not have been better timed. Cybercrime is a topic we get asked about daily. Corey helped us understand what is at risk and how iland takes a multi-layered approach to defending customer data (and businesses) from threats like ransomware. In addition, he talked about the importance of acknowledging the shared-responsibility model with many SaaS applications – in particular Microsoft Office365.   We were also fortunate to have not one but two of our cloud experts with us in San Fran this week – Senior Cloud Technologies, Will Urban. Will was our true utility player this week – presenting on numerous topics including security, iland’s top 5, and LabEngine – a product that won iland “Best of Show” from VMworld in 2018.   Next up was Senior Product Manager, Omar Torres who presented several sessions focused on his specialty, Disaster Recovery as a Service. Specifically, given all the news about hyperscalers joining the DR party, Omar presented his experience and insight into “Choosing the right platform for DRaaS” in the iland booth. This became a daily event for us – and given our focus on DR for VMware workloads as a company, the sessions were often extended with Q&A.   We say it a lot, but it’s important so it bears repeating. One of the things that makes coming to work every day at iland so special is the collaboration we have with our strategic partners. During the show, we had the opportunity to cross-present with our friends at Zerto and Veeam. Omar pulled in the crowd with his session “Simplify the Journey to Cloud“. The session was focused on, you guessed it, iland’s focus on the journey to cloud, as much as the destination itself. Dante Orsini also had a huge showing with the Veeam team presenting the details of our longstanding partnership and our joint GTM benefits. His session “Mission-critical availability and simplified protection in the cloud” highlighted the capabilities our joint partnership with Veeam brings to customers. We have been collaborating and developing with Veeam for the better part of a decade, meaning ALL data protection services offered by Veeam are available and integrated with iland. This includes DR, Backup, Object, etc.   And finally, we had several new and recent announcements to share with our customers. First, a major update to our iland Catalyst assessment tool hit the wire early in the week (press release here). With this update, customers can accurately answer the question “is the cloud right for my mission-critical application”. Customers download iland Catalyst for free and can immediately assess their application storage, compute, memory, and bandwidth requirements (and much more). This information, quickly leads to a detailed report to determine what resources are needed to meet existing performance requirements. It didn’t take long for our Senior Cloud Solutions Architect Jeff Polczynski to fill up the room with his Catalyst demos! See Dante and Jeff present, respectively, on iland’s story and then Catalyst capabilities. Overall, an incredible show. We hope our customers had as much fun as we did! Now, it’s back to work to ensure the feedback we received from customers informs our development and our next trip brings results. We look forward to keeping you updated with the latest at #iland #innovation See you in Barcelona!
Justin Augat

Justin Augat

Justin Augat is Vice President, Product Marketing at iland Cloud. In this role, Justin manages iland’s corporate, product, and technical messaging, content, and product launch activity. Prior to iland, Justin held several cloud marketing leadership roles including Director of Product Marketing for Dell Technologies, and Head of Cloud and Services Marketing at Hitachi Vantara. Justin received a BS in computer science and mathematics and earned a MS in Finance and an MBA from Boston College.